WHO SHOULD EXHIBIT

Business Brokers and Intermediaries need solutions to run their core business functions. Additionally, as professional advisors to other business owners, they are often called upon to recommend products and services that will help their clients improve their businesses and close transactions. The CABB Conference provides an exclusive opportunity to connect face-to-face with the business intermediary community to tap this vast purchasing and influence power. Popular exhibitor industry categories include:

BENEFITS OF EXHIBITING

• Timely and relevant educational courses attract business brokers throughout California.
• On-site visibility for your brand and company name; signage and promotional material available to put your brand in front of attendees.
• Conference website listing with link to your company's website.
• Refreshment breaks for networking with attendees.
• Thursday night cocktail reception (partnership opportunities available). 

Click here to view the 2025 Annual Conference Sponsorship & Exhibitor Prospectus

*This is a draft schedule and is subject to change

Hyatt Regency Sonoma Wine Country - Santa Rosa 

Our room block rate starts at just $259 (+ a $35 destination fee), is limited, and may sell out at this price. To Reserve a Room, CLICK HERE*

About the Hyatt Regency 
Enjoy the bounty of Sonoma from our Santa Rosa Hotel

Question about the room block? Contact Kelsey at info@cabb.org

HOTEL ACTIVITIES
Unforgettable moments await at Hyatt Regency Sonoma. Make the most of your retreat and join us for on-site experiences like indulgent wine tastings, savory s'mores and morning yoga classes. Learn More HERE.

HOTEL DINING
Explore the fresh flavors of Sonoma at Hyatt Regency Sonoma Wine Country. Our onsite Santa Rosa restaurant features field stone and weathered wood to create an elegant, rustic atmosphere that incorporates the soothing, down-to-earth beauty of the surrounding landscape. Enjoy small plates, satisfying entrees, craft drinks and more from our bar and cafe. All of our dishes are made with fresh, local ingredients for a one-of-a-kind dining experience composed of comforting local flavors.

LOUNGE/POOL
Let the stress melt away at our outdoor heated pool and jetted tub shaded with trellises and umbrellas for total relaxation. Stay satisfied at our seasonal Pool Cafe serving flavorful light bites, local wine and craft brews. 

ABOUT SANTA ROSA
Located near Sonoma Square, Hyatt Regency Sonoma Wine Country keeps you close to Safari West and other local attractions. Santa Rosa offers artisan dining, boutique shopping, tours of local wineries and wine tastings. Visit Railroad Square, learn about Snoopy and the gang at the Charles M. Schulz Museum or stay at the hotel and enjoy onsite activities like biking and yard games. Please view the full calendar of events here. Explore local wine country experiences here.

HOTEL LOCATION
CLICK HERE to view the Map, Parking, and Transportation Information. 🚗

CLICK HERE to view flights to Santa Rosa. ✈️

Things to Do in Santa Rosa

• Experience the city’s casual-warm vibe at the welcoming Railroad Square Historic District. Once the home of bootleggers and ladies of ill repute, the square now hosts 40-plus shops and eateries clustered around the restored 1903 Northwestern Pacific Railroad train depot. Every day the SMART train heads south to Marin County, but there are plenty of reasons to stay right here. Wander the square and admire Santa Rosa’s early 20th-century brick buildings, or, for a day of outdoor fun, head to Spring Lake Regional Park & Discovery Center, which has a lifeguard-equipped swimming lagoon and beach, plus boat rentals and paved running and cycling paths. 

Outdoor Fun in and Near Santa Rosa

• A getaway here comes with access to a plethora of outdoor activities—everything from hiking, fishing, kayaking, and biking. Armstrong Redwoods State Park, for starters, is a must-visit for hikers. Wander through majestic redwoods, some towering over 300 feet; this natural sanctuary provides a peaceful retreat from the buzzing energy of the city. Avid bikers and hikers should know about two other destinations: Trione-Annadel State Park, which has 40 miles of trails that wind through rolling hills, lakes, and, depending on the time of year, swaths of wildflowers; and Taylor Mountain Regional Park & Open Space Preserve, which boasts 7 miles of trails that reach altitudes of 1,000-plus feet, resulting in sweeping vistas of the city.

• Looking to get out on the water? Head to the gentle Russian River, where kayaking and canoeing are a great way to take in Sonoma County’s lush landscapes. Fishing enthusiasts will also find the river a bountiful spot for catching a variety of fish. Cyclists, meanwhile, can put their miles in on the scenic Joe Rodota Trail, a paved path that runs from Santa Rosa to Sebastopol. 

Where to Eat in Santa Rosa

• With its proximity to both the coast and excellent produce, it shouldn’t be a surprise that dining out in Santa Rosa is full of options. Pop in for the best of both worlds at Perch + Plow, savor old-school French cuisine at La Gare, or drop by Sushi Rosa for Japanese cuisine and a glimpse into a possible future as you’re served by the restaurant’s Sushi Robot. Steakhouse aficionados will be drawn to Stark’s Steak & Seafood, while coffee nerds can get their fix with a demitasse of Espresso No. 9 at Flying Goat Coffee. If Mexican food is high on your list, don't miss the relaxed, rustic vibe and excellent food to be had at La Rosa Tequileria and Grille. For more ideas on where to enjoy a meal in town, Visit Santa Rosa has some suggestions here.

Learn more about Santa Rosa HERE.