M&A Source Course:
Marketing in Today's World (#388)
Thursday, September 27, 2018
8:00 am - 12:00 pm
Marketing your practice has never been more essential than it is today. This course will help you learn how marketing has changed in the last three years. We’ll show you what is working and what is not working to recruit new and better clients. See actual marketing attempts and what the results were. We’ll discuss three main marketing initiatives Direct Mail, E-mail Marketing, and Seminars. We will also show how blogging, YouTube, and LinkedIn help your marketing, as well as how you need to prepare social media to be the most effective. This valuable “how to” course will provide best practices on:
- how to target market
- why buyer searches work and don’t work
- how to educate the customer
- ways to brand your company and services, and presenting your practice as the professional to hire
Instructor:
Scott Mashuda
Scott is the co-founder and managing director of River’s Edge Alliance Group. In 2013 he was named one of the 40 under 40 top M&A service providers by The M&A Advisor. He has served as an adjunct professor of entrepreneurial finance at Duquesne University’s Palumbo School of Business and is the current marketing chair of the M&A Source.
Location:
Hilton Irvine/Orange County Airport
Catalina Ballroom
18800 MacArthur Blvd, Irvine, CA 92612
Course Pricing:
| Early-Bird Registration (ENDS Fri. August 31, 2018) |
Regular Registration (Online registration ENDS Thurs. September 13, 2018) |
|
| CABB Member | $225.00 | $300.00 |
| Non-Member | $275.00 | $350.00 |
18800 MacArthur Blvd
Irvine, CA 92612
United States
