Robert Rex Walters, M.A., M.S., Ph.D.
Certified Business Broker
Currently a licensed business broker and Certified Business Broker, Rex is the owner of Coast Business Brokerage helping both small business buyers and sellers in the Santa Cruz and Monterey Bay area. Rex is also the Managing Partner with Bay Area Strategic Group, a Santa Cruz, CA based management consulting firm specializing in the areas of strategic business planning and consultation for small to medium-sized businesses, non-profit agencies, and entrepreneurial start-ups. With a lifelong love of entrepreneurship, Rex has started, owned, run, and/or sold 12 of his own small businesses in the Santa Cruz-Monterey Bay area.
Coast Business Brokerage has successfully sold over 300 businesses, large and small in the Santa Cruz and Monterey Bay area.
Rex graduated from the University of California Santa Cruz with a B.A. degree in philosophy in 1971, and received his M.A. in Experimental Psychology from San Jose State University in 1981, and an M.S. in Organizational Psychology from the California School of Professional Psychology in 1992. He obtained his Ph.D. degree in Organizational Psychology from the California School of Professional Psychology. He developed the first HRD strategic plan for NASA-Ames, and created, taught, or evaluated multiple management training courses for NASA. Rex has taught multiple courses in strategic planning as well as non-profit management at the University of California, Santa Cruz, as well as several graduate level classes for Chapman University.
Married to a Santa Cruz chiropractor, Rex is an avid surfer, competitive Hawaiian outrigger canoe racer and coach, snow skier, and enjoys playing folk and blues guitar. He speaks conversational Spanish (and a little Hawaiian and Japanese), likes to work out, and strives to keep his resting pulse under 50 beats per minute. A fanatic adherent to life-long learning, he likes to read anything from Tony Hillerman novels to ancient Greek philosophy, especially while sitting in his hot tub!