Get a good night’s sleep before this intense webinar, because we are going to “Boot Camp” with Len Krick. Building and maintaining a pipeline of 12-15 quality listings, priced correctly, is crucial to long-term success of all business brokers. In this webinar, we will cover the basics of effective marketing collateral material and meeting with a Seller Prospect. We will also discuss “Reactive Marketing Methods”, including direct mail, networking, advertising, and social networking. Then we will look at “Proactive Marketing Methods,” including cold calling, cold canvassing, drop notes, listing appointment setters, and email blasts. Examples of successful prospecting campaigns and materials will be used throughout the webinar. A copy of this webinar will be available to CABB 2020 Virtual Conference participants.
Presented by Len Krick
Prior to his retirement from actively representing clients in the sale of their businesses, Len Krick was the President and Corporate Broker of Sunbelt Business Brokers of Las Vegas from 2000 through 2015. Over those years, he completed nearly 1,000 transactions ranging from $50,000 to $32.6 million. While Len is still affiliated with the Las Vegas office, he is now the educational consultant for Sunbelt Business Brokers corporate office. In that capacity, to-date, he has: (a) developed and presented 34 monthly, 90-minute, educational webinars, (b) coaches all new franchisees in an 8-week training program, and (c) developed and instructs two of the nine modules in Sunbelt’s Certified Main Street Business Broker (“CMSBB”) professional designation series.
Mr. Krick has over forty years’ business experience with both privately held and publicly traded companies, which includes: consulting, negotiating, turnarounds, bond, and initial public offerings, operations, development, and business brokerage. Mr. Krick has exceptional expertise in operational analysis, business planning, and packaging businesses for sale. Len co-founded, took public on NASDAQ, and served as President for two very successful companies: Europa Cruises Corporation in 1989, and Casino Magic Corp. in 1992.